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<h1>“伊悦â€å–ç–?çƒé”€èƒŒåŽå¼•æ·±æ€?/h1>
<span><a href="http://www.chinaauto.com.cn" target="_blank" style="font-size:14px;">ä¸å›½å车ç½?/a> 类型：原åˆ? 2009-05-20 æ¥æºï¼šä¸å›½å车网 责任编辑：æ¨å®çŽ‰ ã€å—å·ï¼š<a href="javascript:doZoom(16)">å¤?/a> <a href="javascript:doZoom(14)">ä¸?/a> <a href="javascript:doZoom(12)">å°?/a>ã€?/span>
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<P>　　2009å¹?月，没有了春节放é‡çš„å½±å“，没有了å‡ç¨Žã€ä¸‹ä¹¡æ”¿ç–产生的剧烈震è¡ï¼Œä¸å›½æ±½è½¦å¸‚场迎æ¥äº†çœŸæ£çš„“çƒé”€â€ã€‚æ®ç»Ÿè®¡ï¼?009å¹?月乘用车累计销售超è¿?3ä¸‡è¾†ï¼Œå‡ ä¹Žå®Œå…¨ç”©å¼€äº†ç»æµŽå±æœºå¯¹æ±½è½¦å¸‚场的“抱摔â€ï¼Œæ¢å¤äº†é˜”别已久的稳æ¥å‰è¡Œã€‚在这场销é‡â€œå击战â€ä¸ï¼ŒA级车市场的“黄金ææ¡£â€â€”—北京现代伊兰特ã€æ‚¦åŠ¨é”€é‡ä¾ç„¶æƒŠäººï¼Œåˆ†åˆ«ä»?6029辆和22890辆的销售æˆç»©ç»§ç»ç»Ÿæ²»A级市场，而凯越ã€å¡ç½—拉ã€èŠ±å† ã€ç¦å…‹æ–¯ç‰ä¼ 统强势å“牌åªèƒ½æœ›å…¶é¡¹èƒŒï¼Œä»»ç”±å…¶å°†å·®è·é€æ¥æ‹‰å¤§ã€?/P><br><P>　　<STRONG>“伊悦â€é¡¶å¤©ï¼Œå¤©æ—¶ï¼Ÿåœ°åˆ©ï¼Ÿæ½œèƒ½è–„å‘ï¼?/STRONG></P><br><P>　　伊兰特和悦动为什么çƒé”€ï¼Œä¹Ÿè®¸æ—©å°±æˆä¸ºå„个竞å“厂商和相关咨询公å¸ç ”è®¨çš„æ ¸å¿ƒã€‚å¹´åˆçƒé”€æ˜¯å› 为春节放é‡ï¼Œ2ã€?月çƒé”€æ˜¯å› 为政ç–åˆçŽ°åŽçš„刺激消费，那ä¹?月呢？由于国家对法定节å‡æ—¥çš„è°ƒæ•´ï¼Œä¼ ç»Ÿçš„â€œäº”ä¸€â€é•¿å‡å‰çš„黄金周也没有了，è€?月份在没有å‰ä¸¤ä¸ªå› ç´ çš„æ‰¶æŒä¸‹å´ä¾ç„¶æœ‰ç€ç ´çºªå½•çš„表现，就ä¸å¾—ä¸è®©äººäº§ç”Ÿæ›´å¤šçš„æ€è€ƒã€?/P><br><P>　　说天时，ç»æµŽå±æœºçš„深远影å“对于ä¸å›½æ¶ˆè´¹è€…是明显的，当然这更多的体现在心ç†ä¸Šã€‚消费谨慎ã€ä¸ç›²ç›®ï¼Œå³ä¾¿æ˜¯è€ç™¾å§“很有消费能力，“留åŽè·¯â€çš„心ç†å½±å“å´å·¦å³äº†æ¶ˆè´¹çš„æ–¹å‘å’ŒåŠ¨æœºã€‚åœ¨è¿™æ ·çš„å› ç´ ä¸‹ï¼Œå›½å®¶é€šè¿‡ç›¸å…³æ”¿ç–剪æ–了绑在消费者æ€ç»´ä¸çš„æŸç¼šï¼Œå®¢è§‚上刺激了消费ã€?/P><br><P>　　说地利，2008年第二工厂的建立为北现如今的çƒé”€æ‰“下了åšå®žçš„物质基础：首先，在二工厂首先下线的悦动承载了伊兰特ä¸èƒ½ä¼åŠçš„全新市场，通过完美的改进迅速å 领，并大获æˆåŠŸï¼›ç¬¬äºŒï¼ŒåŒ—现二工厂在未æ?0年内å¯ä»¥ç”Ÿäº§éŸ©å›½çŽ°ä»£å¼€å‘的所有新车型，这直接决定了以åŽæ–°å“推出的时间和在æˆæœ¬æŽ§åˆ¶ä¸Šçš„优势；第三，第二工厂å‡å€Ÿå…¶å…ˆè¿›çš„åˆ¶é€ å·¥è‰ºå’Œè´¨é‡ä¿è¯ä½“ç³»æˆä¸ºåŒ—京现代的å“ç‰Œæ ‡å¿—ä¹‹ä¸€ï¼Œä¸ŽåŒè¡Œä¸šç›¸æ¯”较高的工厂开放度在很大程度上影å“了相当一批消费者的消费趋å‘，使之æˆä¸ºçŽ°ä»£å¿ 实的“粉ä¸â€ã€?/P><br><P><STRONG>　　å“ç‰Œæ‰“é€ æ•ˆæžœåˆçŽ°ï¼Ÿ</STRONG></P><br><P>　　产å“å–好，éšç€é‡çš„积累便形æˆäº†å“牌；å–好产å“，则需è¦åœ¨è¿™ä¸ªåŸºç¡€ä¸Šå……分调用å“ç‰Œè®¤çŸ¥ï¼Œä»Žè€Œæ‰“é€ äº§å“特性一致的形象。北京现代å‡å€Ÿå¤šå¹´è¥é€ 的性价比å£ç¢‘打开了市场，“伊悦â€ç»„åˆæ£æ˜¯å‡å€Ÿç€æ¯å“牌的这ç§ä¼˜åŠ¿ï¼Œåœ¨ç´ æ¥ä»¥æ€§ä»·æ¯”为é‡çš„A级市场抢å 了先机，并迅速扩充自己的领地，从而æ¸æ¸ä¸»å¯¼äº†A级市场ã€?/P><br><P>　　“伊悦â€çš„性价比在A级市场是éžå¸¸æ˜¾çœ¼çš„：与骊å¨ã€æ·è¾¾æ¯”ï¼Œè™½ç„¶ä»·æ ¼ä¸å 优势，但技术å«é‡å’Œå®‰å…¨æ€§é«˜ï¼Œè€Œå¦‚果将这些优势折åˆæˆå…·ä½“çš„ä»·æ ¼ï¼Œåˆ™åˆè¦æ¯”速腾ã€å¡ç½—拉ã€ç¦å…‹æ–¯ç‰A级上游产å“æ¥çš„åˆ’ç®—ã€‚åœ¨è¿™æ ·çš„åŸºç¡€ä¸Šï¼ŒåŠ ä¸ŠåŒ—äº¬çŽ°ä»£è‹¦å¿ƒè¥é€ 的安全å“è´¨å’Œå®Œå–„çš„æ¸ é“，“伊悦â€èŽ·å¾—了A级销售过程ä¸æ‰€æœ‰ä¼šè¢«äººé’ççš„ç ç ，å†é…åˆçŽ°ä»£ä¸å›½å¼•è¿›çš„é…·æ´¾ã€åŠ³æ©æ–¯ã€é›…å°Šã€æ–°èƒœè¾¾ç‰ä»£è¡¨äº†çŽ°ä»£æœ€æ–°çš„科技æˆæžœå’Œè®¾è®¡ç†å¿µçš„产å“，现代å“牌在消费者心ä¸å·²ç»ä¸æ˜¯å½“年那个模仿本田的“高丽作åŠâ€ï¼Œå¯ä»¥è¯´å“牌认知达到了一个全新的层次。就连郎咸平在演讲ä¸éƒ½æ出“韩国汽车从笑è¯å˜æˆäº†ç¥žè¯â€ã€?/P><br><P>　　<STRONG>çƒæ½®è¿˜èƒ½ç»´æŒå¤šä¹…ï¼?/STRONG></P><br><P>　　哲人说，冲动的解è¯æ˜¯å†·é™ï¼Œæ— 解的ç”案是æ€è€ƒï¼Œå³ä¾¿æ˜¯ç»è¿‡å¤šæ¬¡ä¸¥è°¨çš„考é‡ï¼Œåœ¨åŒ—京现代如æ¤ç«çˆ†çš„æ€åŠ¿ä¸‹ï¼Œæˆ‘们也ä¸ç¦ä¼šå¯¹è¿™æ ·çš„å±€é¢åˆ°åº•æ˜¯ä¸æ˜¯æ˜™èŠ±ä¸€çŽ°äº§ç”Ÿç–‘é—®ã€?月是二å£åº¦çš„开始，也是历年淡å£çš„起始，“伊悦â€åœ¨æœ¬æœˆçš„çƒé”€åˆ™å®¢è§‚的说明了市场刚性需求的一ç§å¿…然。如果说月销5万是进入车ä¼ç¬¬ä¸€é˜µè¥çš„æ ‡å¿—ï¼Œé‚£ä¹ˆåŒ—äº¬çŽ°ä»£å·²ç»è¾¾åˆ°æ ‡å‡†ï¼Œå½“然也å¯ä»¥ç§°ä½œçƒé”€å“牌。但是，仅仅是å‡4月一个月的æˆç»©å°±å¦„下定论确实为时过早，而从北现高层的低调到ä¼ä¸šçš„å…¬å…³ä¼ æ’，都没有将如æ¤ä¹‹å¥½çš„æˆç»©å¤§å¤¸ç‰¹å¤¸ï¼Œä¹Ÿä»ŽæŸäº›è§’度åæ˜ äº†ä¼ä¸šçš„谨慎。但是，从销é‡æ¯æœˆè¶…è¿?0%的增幅ã€è½¦ä¼å¼€å§‹é¢‘频增产ã€å›½å®¶è°ƒé«?9年销é‡é¢„期ç‰ä¿¡æ¯çœ‹ï¼Œè¿™ç§è°¨æ…Žåˆ™ä¸éœ€è¦å¤ªè¿‡â€œä¸¥åŽ‰â€ã€‚今年的车市处于普涨，ç»è¿?个月的验è¯ï¼Œç»æµŽå±æœºå¯¹æ±½è½¦å¸‚场的冲击在销售层é¢æ˜¾çŽ°ä¸æ˜Žï¼Œè€Œä»ŽåŒ—京现代ä¸ä»…éšæ•´ä½“普涨，并ä¸æ–刷新自己的销é‡è®°å½•çœ‹ï¼Œè‡ªèº«å› ç´ åœ¨å…¶å‡åŠ¿ä¸èµ·ä¸»å¯¼å› ç´ ã€‚å› æ¤ï¼Œæˆ‘们å¯ä»¥å¤§èƒ†çš„预测，åœ?9年第二å£åº¦å’Œç¬¬ä¸‰å£åº¦åˆæœŸï¼ŒåŒ—现的销售表现还应处于整体平å‡æ°´å¹³ä¹‹ä¸Šï¼Œè€Œä»Šå¹´çš„关键节点9月——i30上市，则直接决定了北现是å¦åº§ä½ç¬¬ä¸€é˜µè¥ï¼Œä»Žè€Œç”©å¼€æ—¥äº§å’Œå¥‡ç‘žçš„å›´è¿½å µæˆªï¼Œèƒ½ä¸èƒ½è¿½ä¸Šâ€œä¸‰å¤§â€å°±çœ‹åŒ—京现代人自己的本事了ã€?/P><br><P><BR> </P>
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